Lesa joined Ampersand as Head of Client Partnerships, Midwest in January of 2019; excited to be a part of a Media Tech company, moving TV forward.
Ampersand is changing the way traditional media has been approached for decades through working at the intersection of technology, TV and data. Ampersand Client Partnerships is revolutionizing the industry. Lesa focuses on building client partnerships with leading marketers, to help solve market challenges and build effective media strategies for brands navigating a fractured viewership segment. Her goal is to provide solutions that give an integrated addressable and streaming offering that manages frequency, as well as optimization across screens and automating and unifying the execution of addressable and streaming TV.
Lesa previously served as VP, South West Region, for NBC Universal Network Sales with a focus on Multicultural and Portfolio sales. She worked directly with Fortune 500 clients to develop marketing strategies and audience strategies. She is an experienced marketing leader committed to delivering innovative strategies and creative ideas that connect with consumers, and drive growth for clients. Recognized as a collaborative and leader who inspires teamwork and celebrates creativity. Specializing in leading clients and marketers to engage in cross platform, high engagement activations required working across silos and even companies to achieve high impact success. She was successful in breaking barriers and activating new commercial innovations in high profile properties, such as The World Cup, Super Bowl, The Voice, and Top Chef. As VP of Ad Sales, she also worked with the Business Development team to lead the way in new consultative approaches to help clients solve business challenges.
Her career in TV and Digital Ad Sales has allowed her to work with talented innovative people on both sides of the industry. She began her career in local TV Sales before moving into National, Network TV and Digital Ad Sales, and now currently into TV, Digital and Technology.