VP, Marketing Enablement, Pernod Ricard
Kristen Colonna serves as Vice President of Marketing Enablement for Pernod Ricard USA. In this role, she oversees a multidisciplinary Center of Excellence across media, content and marketing technology that enables marketing, sales and commercialization functions. Her team is responsible for building, operationalizing and continuously improving state-of-the art marketing via demand-driven precision media targeting, custom, personalized content, and optimized customer experiences to increase conversion and accelerate growth.
Kristen was formerly Chief Strategy Officer for OMD North America, Omnicom Media Group’s largest media agency, and was responsible for leading the strategic planning and integrated media planning practice, as well as developing global agency product to enable the delivery of data-driven and consumer centric marketing.
Prior to her role as CSO, Kristen served as both a U.S. and Global Strategy lead for key clients across CPG, Pharma, & Tech, and focused on enabling and delivering digital transformation, integrated media and creative development, and the creation of bespoke, best in class integrated marketing communications models.
Kristen is a graduate of Georgetown University McDonough School of Business and a resident of New York.