Krista Arnold is the VP of Marketing at The New Primal and is on a mission to help people lead healthier lives through what they eat. In her role at the New Primal, she leads the marketing team and is focused on growing their Noble Made brand which is the #1 BBQ and Hot Sauce brand at Whole Foods. She is also focused on growing The New Primal meat sticks business through strong e-commerce investment focusing on their kid-friendly, low sugar offering Snack Mates.
Prior to joining The New Primal, Krista had over 16 years of experience in retail and CPG at Target, General Mills, and most recently Post Consumer Brands. She has a history of leading
growth in the Natural/Organic space including the launch of Simply Balanced at Target and building out the Shopper and E-commerce teams at Annie’s Organics. She graduated with her business degree from Notre Dame and received her MBA at the Carlson School of Business. She currently resides in the Lake Minnetonka area where she spends her free time running, biking, and spending time with her family.