Kirti Naik is an award-winning marketer with over 20 years of experience across manufacturing,
entertainment, luxury, financial services and fintech. At BNY Mellon Wealth Management Kirti is driving transformation through marketing to impact the firm’s growth strategy across UHNW, Institutional and Nextgen audiences and to further proliferate the Active Wealth platform. Kirti is focused on digitizing and driving premium client experiences through advanced analytics-driven marketing applications in collaboration across BNY Mellon Wealth Management, the larger enterprise and external partners.
Most recently Kirti served as CMO at Prometheum, a blockchain securities platform where she set the foundational marketing infrastructure and brand. Prior, Kirti held the position of Global Head of Brand & Marketing Intelligence at Russell Investments, where she led the business and digital transformation for Omni-channel marketing across 22 markets globally. Kirti launched an award-winning retail platform ‘RISERI’ aimed at providing solutions to investment problems.
For several years prior, Kirti was the Global Head of Brand & Advertising at OppenheimerFunds (now Invesco) where she led a wide variety of brand, advertising, sponsorship and product platforms. Kirti launched many notable, business impacting and award-winning initiatives – ‘Invest in a Beautiful World’, ‘Challenge the Index’ and ‘Globalize Your Thinking’. Previously, Kirti worked at Citibank North America, where she held positions driving cross-sell and acquisition efforts, online advertising and other client focused strategic marketing.
Kirti serves as Board Director for a Fly A Kite Foundation as well as serves as Executive Board Director for the Financial Communications Society leading their Diversity & Inclusion committee, with a focus on children’s charities. Decorated with accolades, she and her work has been honored in 2021 by ThinkAdvisor Luminaries, FCS Portfolio Awards and Global Family Wealth. In her former years she’s been awarded as FinNext Leader in Finance 2019, Transform U.S./Europe 2019, FCS Portfolio Awards 2011 – 2019, Mutual Fund Industry Awards 2014 – 2017, MFEA 2011 – 2017, 20 Rising Stars in Financial Marketing from the Gramercy Institute, Brand Innovators 40 Under 40, Advertising Working Mother of the Year 2012 (SheRunsIt) and many more. Kirti has an MBA from Columbia Business School.