Director of Sales, West, GroundTruth
Kathryn Herrick Nachreiner is the West Coast Director at GroundTruth, the leading location-based marketing and advertising technology company. Kathryn has a 20+year career working for some for the most iconic brands in advertising and loves to help craft a story for advertising partners. Kathryn is interested in the convergence of accountable advertising with emerging platforms and technologies, particularly the marriage of programmatic and CTV/OTT. In addition to QSR, Kathryn has worked extensively in the Auto and Retail verticals. Kathryn attended University of Michigan and is an avid Wolverine fan. She lives in Orange County, CA with her husband and son and their lab Chili.