Kate Brady

Head of Media Innovation and Partnership Development, PepsiCo

Responsible for the development and implementation of integrated marketing communications strategies across PepsiCo’s US Beverage portfolio with the goal of best connecting PepsiCo’s brands with consumers. Accountable for maximizing PepsiCo’s significant media investment while simultaneously identifying and applying innovative and emerging media platforms across the portfolio. Owns the day-to-day relationship with the media community, media planning and buying agencies and ultimately serves as liaison between the media marketplace and PepsiCo’s marketing department.