As Vice President of Brand Marketing at Vista, Kate leads the brand efforts, helping shepherd Vista on the journey to becoming the expert design & marketing partner to small businesses around the world. Her scope includes global brand strategy, brand management and brand functions made up of brand activations, PR, sports marketing, social media and content. Kate’s team partners with key stakeholders across the organization to help bring Vista’s value proposition to life in a customer-facing capacity.
Kate has spent her career as an innovative and inclusive global marketing leader driving groundbreaking, consumer-first marketing and media strategies and plans that connect deeply with audiences, build brands and influence growth for some of the world’s most best-known brands, notably Nike, Microsoft, Coke, Johnson & Johnson and American Airlines. She joined Vista in early 2021 from Nike where she spent 20 years in a wide range of media and brand marketing roles.