Junior Reyes

Senior Growth Manager, TV/CTV, Resident

Junior is a Senior Growth Manager at Resident, a house of brands including Nectar, Dreamcloud, Awara, Siena, Level Sleep, and Cloverlane. He focuses on diversifying the marketing mix and testing channels such as CTV/OTT, Linear TV, YouTube and Display/OLV to find new pockets of growth opportunities across Resident's brands. In the last 10 years, Junior's experience in marketing has expanded across several categories such as attribution, location data, search, cross-device, and ad operations. He's worked with brands such as BMW, Coca Cola, Unilever, Verizon, Weight Watchers, Emirates, and many others on Omnichannel Performance and Brand Strategies, Attribution, and Operational Efficiencies. He also advises DTC brands on growth strategies. Prior to joining Resident, Junior worked at an AdTech company called Drawbridge managing a strategic book of business over 35 fortune companies across Pharma, CPG, QSR, DTC, and Finance. Junior Holds a Bachelor of Arts in Mathematics and Computer Science from Manhattanville University.