Director Brand & Product Marketing, Whirlpool
Jon has had the privilege of leading the iconic Whirlpool Brand’s repositioning from appliances as tools to chores as powerful expressions of family care. He then led the repositioning of Whirlpool’s highest end appliance business, JennAir brand, overseeing the development and execution of JennAir’s purpose-driven creative platform. Previously, Jon worked on many iconic brands at Kraft Foods, including Velveeta Shells & Cheese and Kraft Macaroni & Cheese. Jon specializes in building brands to drive business growth by focusing on purpose driven brand strategies, data driven storytelling, generating vision with internal and external partners, and translating purpose across the entire marketing mix.