John Marshall is the Head of North America Digital Activation at HP. As a part of the Global Media, Insights and Analytics team he oversees all aspects of HP’s North American in-house media team. Over the past five years at HP he’s helped establish an HP owned advertising stack, an in-house media agency as well as a custom ad viewability standard. Prior to joining HP, he worked for Razorfish overseeing their US Advertising Services group. His specialties include: marketing, media, programmatic, analytics, measurement strategy, and advertising technology. Based out of the Seattle area he enjoys the many outdoor activities the pacific northwest offers as well as volunteering as a youth basketball and baseball coach.