John-Michael Del Valle joined Alphonso as a regional VP, bringing with him years of experience in advanced advertising starting an early employee at location platform company, GroundTruth. JM’s career has spanned direct-to-consumer advertising with Epic Advertising, to working with Fortune 100 brands at Undertone. He found a passion for emerging data sets and their applications in advertising, starting with location and now, TV data. JM has recently relocated to Los Angeles to lead the growth of Alphonso’s west coast presence.