Jinal is passionate about growing purpose-driven brands that are building new consumer behaviors.
As a digital-first leader, she has built a niche connecting brand and e-commerce and excels at driving both creative and commercial capital. Through her career, she has successfully led teams through periods of intense growth, transformation, and turnaround.
She currently leads marketing at Feather, a Series B start-up helping reimagine rental furniture for modern millennials. Prior to Feather, she held senior leadership roles at S’well, Newell and J. Walter Thompson.
At S’well, she helped make water-bottles cool and giftable, in addition to reinforcing the positive impact of reusable water bottles. At Newell, she drove out-the-roof demand for rock-painting, Slime, and camping gear on Amazon and DTC, while building a 80-person large e-commerce team within 3 months.
In her agency career, she was instrumental in leading the digital transformation of JWT and helped global brands such as Estee Lauder, Rolex, Unilever, Macy’s, De Beers, and American Express deliver impactful stories and experiences for existing and new audiences. She also assisted in the company’s M&A efforts as part of the transformation agenda.
Her work has won awards at eTail West, Webby, ADC, Clip, Cannes Lions, and DEMO. Jinal was named one of Top Ten Digital Strategists to Watch by The Guardian, served on the jury of TED Ads Worth Spreading, and was named one of top media innovators by iMedia. She has been a guest lecturer at Harvard, Yale, NYU, Columbia and has spoken at AMA, Wharton Marketing Conference, Social Media Week, Ladies Get Paid and other events.
Additionally, she is a trusted advisor for emerging brands focused on changing behaviors in areas of haircare, tele-health, and fashion. She is also an advisor to CFDA’s Elaine Gold Fellowship, a mentor at AEF, Parsons, and CAMBA, and a Nest Fellow.