Senior Manager of Integrated Marketing, RXBar
As the Senior Manager of Integrated Marketing, Jenny oversees the paid and owned efforts for RXBAR, the fastest growing protein bar in the US. She leads the teams responsible for the overall strategy and execution of their advertising efforts, audience growth and content strategies for social platforms, and the creative production which is brought to life through these channels. From launching new product lines to expanding media efforts into new countries, Jenny and her team are responsible for growing the awareness and brand love for all RX Brands, driving consistencies between product lines, but pinpointing their own identities as each individual brand grows. Keeping consumer behavior front and center, she is charged with building the relationships between RX Brands and customers, positioning all efforts to garner earned reach through word of mouth. Prior to RXBAR, Jenny spent her career at Mindshare, Digitas working with brands such as General Mills and MARS, and Warner Music Group partnering directly with artists on marketing opportunities.