Jennifer Kisling is a digital sales native. She started her career in Direct sales at CBS and later acquired two years experience in data sales at Mastercard. From her early days at CBS eight years ago, her curiosity led her to Programmatic and she never looked back. With her unique background in sales and Programmatic, Jennifer made it her key priority to build the bridge between Direct and Programmatic sales with innovative strategies, solutions and leadership. Now as the VP of Programmatic Direct Sales at the content and streaming powerhouse, Paramount, Jennifer leads a team that delivers cutting-edge and results-oriented solutions to their marketers and agency partners to elevate and support their adtech, decisioning, and data strategies.