Jeff McAdams, Vice President, Global Marketing, leads New Balance’s global marketing team and is responsible for generating brand awareness and conversion in New Balance’s 130+ global markets.
Jeff joined new Balance in 2010 with more than ten years’ Marketing and Product Innovation experience in Consumer Product categories. His previous roles include Marketing & Product Development positions with Colgate-Palmolive, Bayer Consumer Care and Welch’s. Jeff earned a Bachelor’s Degree in Marketing and Fine Art from Providence College and an MBA from Northeastern University.