Jed Berger - Brand Innovators

Jed Berger

President, Kenneth Cole

Jed Berger currently serves as the Global President of Kenneth Cole. Formerly, he was the Global Chief  Marketing Officer for the Foot Locker family of brands, where he also led business areas such as  licensing, digital and product development. Career highlights include creating Foot Locker’s award winning “Approved” campaign and the “Week of Greatness,” launching their loyalty program and their  incubator Greenhouse, and many of the company’s investments. 

Prior to joining Foot Locker, Jed’s professional experience has deep roots in youth culture. After co founding Dime Magazine and building the agency 94×50, he moved on to serve as the Senior Vice  President of Marketing for Modell’s Sporting Goods. His marketing acumen has been recognized  regularly throughout his career, including being named to SBG 40 Under 40 in 2011, and Footwear News  40 Under 40 in 2018. 

Jed holds a BA in Sports Management from The George Washington University and is currently based  out of Kenneth Cole’s headquarters in New York City. He has two children, Jackson and Jonah, and is a  proud special needs parent and advocate. Jed is an avid sports fan despite being a very average athlete  but claims to be an exceptional fantasy sports owner.