VP, Brand Strategy & Partnership Development, Brand Innovators Labs
Jason brings over 15 years of media & marketing experience to the Brand Innovators team, serving as VP of Brand Strategy & Partnership Development, and West Coast Lead for Brand Innovators Labs. With a unique background having worked on the client side, agency side, & within media & entertainment companies, Jason brings a multi-disciplined acumen across the areas of consumer brand marketing, strategic B2B partnerships, business development, and sports & entertainment marketing.
Prior to joining Brand Innovators in 2018, Jason served as Head of Marketing for Aloe Gloe Organic Aloe Water, a beverage company incubated within Coca-Cola's Venture Emerging Brands group. Among his other roles include, Head of Strategy for Habana Avenue, Vice President of Strategic Partnerships at Relativity Media, and Vice President of Branded Entertainment at Madison Road Entertainment. Jason has always thrived at the intersection of brand engagement & consumer culture, gaining recognition early in his career as one of the pioneers in the Branded Entertainment space by developing brand partnerships for such shows as, The Apprentice, The Office, & America’s Next Top Model , and was awarded a “Top 5 Branded Entertainment Deal” by AdAge for the brand integration partnership between the Toyota Yaris and Fox’s MadTV. A native of Los Angeles, Jason attended the University of California, San Diego and Queen Mary, University of London, and has also enjoyed being a frequent guest lecturer at USC’s Graduate School of Communication Management & Emerson College.