SVP, Strategic Client Services, Albert
Jasmine Presson leads Albert’s Strategic Client Services team supporting the company’s enterprise consumer brand and agency clients. Presson has spent nearly two decades transforming market research into insights and strategy for domestic and global brands across hospitality, apparel, CPG, QSR, pharmaceuticals, financial services and adult beverages. Presson joined Albert after serving nearly five years at MediaCom—most recently as Managing Partner, Strategic Group Account Lead—with previous VP positions at Universal McCann and gfK Custom Research North America. She brings extensive experience ranging from design and management of large-scale market research initiatives at gfK to deliver brands guidance on everything from price optimization and market positioning to audience and channel identification to building frameworks for determining who and where audiences were globally for brands including Johnson & Johnson, Anheuser Busch, Revlon, Subway and others.