Jasmine Atherton is the VP of Marketing and Retail at etúHOME, a European home brand that aims to elevate the everyday. Prior to etúHOME, Jasmine managed social content and creative at Delta Air Lines, helping to deepen the brand’s connection with travelers and employees. Jasmine’s expertise in travel extends to her previous role when she was the Head of Social, Americas for Airbnb. During her 4 years with Airbnb she helped evolve the company through rebranding, brought the brand into pop-culture and created a community with belonging at the center.
She has also worked on the agency side, focusing on digital marketing for brands including Coca-Cola, AT&T, and American Cancer Society.
Jasmine is on Adweek’s Innovation Council, Brand Innovators Innovation Advisory Council who also named her 40 under 40, and is an Advisor for the storytelling platform Exposure.
Her appetite for innovation has driven awards for her teams including Cannes Lions, Webby’s, and Effie’s. Jasmine is also active in driving diversity within content and teams for the marketing industry.