Jasmine Atherton

Head of Social, Americas, Airbnb

Jasmine leads social media at Airbnb for the Americas. In her role Jasmine oversees the strategy, editorial content and teams contributing to Airbnb’s social presence, over doubling it in the most recent years. Her appetite for innovation has driven best-in-class content and numerous awards for her team including Cannes Lions, Webby’s, Effie’s, Twitter Awards, Skifties, Shorty Awards and Best on Social in 2016 for Adweek ARC awards. Prior to Airbnb, Jasmine worked agency-side as Director of Digital Marketing where she focused on emerging marketing technologies. She was the foremost authority on social, digital, and sem for partners and clients including Coca-Cola, AT&T, Home Depot and American Cancer Society. She holds a B.A. in Marketing from the University of Georgia and is an active member of both the National Iranian American Council (NIAC) and Women In Technology (WIT).

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23

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Jul

25

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New York, NY

Brand Innovators BrandFest in New York 2019

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Parsippany, NJ

Brand Innovators Marketing Innovation

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