James Clarke

Senior Director, Media Strategy & CRM, Frito-Lay North America

James Clarke is a media innovator who operates at the intersection of creativity and disruptive technology.  He is the Sr. Director of Media Strategy & CRM at Frito-Lay North America, a key business unit of PepsiCo and a market leader in convenient snacks. Frito-Lay’s portfolio includes some of America’s favorite brands like LAY’S®, DORITOS®, CHEETOS®, SMARTFOOD® and TOSTITOS®.  Before joining PepsiCo in 2015, James held progressively senior roles in marketing and digital media at Kraft Foods Group and Maple Leaf Foods.