Jack LoParco - Brand Innovators

Jack LoParco

Chief Operating Officer, G-Fuel

Jack LoParco is the Chief Operating Officer for G Fuel, a leader in energy drinks serving the Esports and gaming communities. Jack is actively involved in all areas of G Fuel marketing, logistics, operations and other strategic initiatives including flavor innovations and product roll outs. As an avid gamer, Jack focuses on authentically integrating G Fuel within Esports and gaming. He has been particularly active in taking G Fuel from an online company to an omni channel brand with presence in various retail outlets starting with a focus on C-stores and big box accounts like Walmart. Jack also is very active in the investment community where he has worked with a family office, Culbro to look for investments in asset light service businesses and consumer product companies. Prior to G Fuel and Culbro, Jack spent 10 years in CPG at Pepsi where he worked with various teams within the organization from technology innovation to marketing and procurement solutions. During his time there, he had a particular interest in the energy drink category.