Over the course of his career, Jabari Hearn has earned a formidable reputation as a
forward-thinking marketing executive who connects mission-driven brands with the heartbeat of
popular, urban culture to reach the next generation of consumers.
Currently, Jabari is SVP of Marketing and Entertainment at Westbrook Media, the digital studio arm of Will Smith and Jada Pinkett Smith’s production company.
Before joining Westbrook, Jabari served as the VP of Brand at Lyft, where he led the company’s efforts to connect its mission — to improve people’s lives with the world’s best transportation — with its community of riders, drivers, and cities. Most recently, Jabari led the launch of LyftUp, a new comprehensive initiative to expand transportation access to those who need it most.
Jabari also led global marketing for mobile hardware at Google, where he
launched the Google Pixel 2 & Pixel 3, including award winning campaigns with Childish
Gambino. Prior to Google, Jabari led the football, baseball, and training consumer product lines
at Nike, where he created some of Nike’s largest campaigns, including the Nike Women’s Half
Marathon and the Nike x NFL partnership. Earlier in his career, he led strategy for clients like
Adidas and Brand Jordan at Chiat Day and Wieden & Kennedy.
Jabari’s personal mission is to “be the change and inspire it in others”, which is why he co-founded a company called Monday Night Mentorship, built to coach and mentor marketers of color during the 2020 pandemic. He also serves on the Board of the Marcus Graham Project working to increase diversity in representation within the media and marketing industries. He holds a BA in Advertising from Southern Methodist University, where he received a full basketball scholarship.