Strategic direct marketing professional with over 15 years of experience in 1-to-1 targeted Customer Strategy (CRM) marketing through Email, Mobile, Print, and Customer Acquisition Programs. Leader in driving change with innovative test and learn strategies to grow customer acquistion, engagement, and revenue through targeted campaigns,lifecycle triggers, and loyalty campaigns.
Specialties: Change Agent, Customer Strategy, Marketing Planning for Digital channels, Segmentation & Offer Strategy Development, Budget P&L Management, Loyalty Program Management, Catalog Program Development, Vendor Management, and strong Customer Relationship Engagement.