Irina Barskiy is a seasoned professional in the Digital Marketing and eCommerce industry, possessing more than 18 years of experience. Her career in eCommerce and marketing began when she launched her first e-commerce venture, selling sample perfume collections while still in college, which was similar to the “BirchBox” of its time. Irina has since embarked on several entrepreneurial pursuits and held multiple senior marketing positions in the Direct-to-Consumer (D2C) sector. Over the past eight years, Irina has shifted her focus to the Consumer Packaged Goods (CPG) industry, where she has worked on Danone’s exciting brand portfolio, focusing on e-commerce growth and retail media, which has gained tremendous momentum in recent years.
When Irina doesn’t have her “work hat” on, she’s a mom of a sassy 5 year old girl and clever 7 year old boy, has a dedicated body building practice, and loves opposite weather extremes: she’s either snowboarding mountains or at the beach depending on the season.