EVP, Youth Marketing, Motivate Inc.
Gregg L Witt’s tireless pursuit of the youth culture thread has been a long and winding road. Never content to just ‘know it when he sees it’, Witt has dedicated his career to a focused examination of the wisdom and authenticity inherent in today’s youth culture, while guiding others on how they might, respectfully, do the same. With over 16 years of experience in consumer insights, creator/ambassador programme management and marketing activation, Witt is a renowned cultural marketing strategist and national public speaker.
He is EVP of Youth Marketing at Motivate Inc., where he leads insights, strategy and influence marketing campaigns for brands targeting youth culture. Hi is author of a new book titled: The Gen Z Frequency (a how to resource helping brands tune-in and build credibility with young audiences) In 2016,he was named a Top Youth Marketer To Follow by Inc. Magazine. Some of Witt’s clients have included Autodesk, AwesomenessTV, FunnyOrDie, HBO, Nissan, The College Board, Partnership for Drug-Free Kids,Proctor and Gamble, Qualcomm and Walt Disney World.