Gilbertson Cuffy is Director of Marketing Communications / Pepsi TM at PepsiCo. In his current role Gil is responsible for bringing to life brand creative and communications across Pepsi’s product launches and strategic sub brands and seasonal program pillars.
Prior to this role Gil has held several progressive roles at PepsiCo including the Director of Digital Marketing for Foodservice where he created and led the PepsiCo Foodservice Digital Lab, a capability bringing digital insights, activations and innovation to PepsiCo’s Foodservice customers. As well as Head of Commercial Marketing on Mountain Dew bringing to market each of DEW’s biggest activation bets in a given year.
Prior to joining PepsiCo he held marketing positions at Reckitt Benckiser and Sara Lee across the Lysol, Finish Dishwashing and Senseo Coffee brands.
He is passionate about culture and enabling its advancement, the democratization of content and the new ways that technology is impacting our lives. He received his BA in Marketing from The University of Miami and his MBA from Nova Southeastern University.