Client Strategy Manager, gen.video
Francesca Ferrante is a Client Strategy Manger at gen.video where she leads the way in building relationships between brands and influencers all while keeping an eye on what matters most – sales. Francesca partners with brand and influencers across categories to ensure brands are following the best practices and strategies for developing influencer content that works both on social and eCommerce. With almost 5 years of experience in the eCommerce and Influencer space, Francesca’s passion for compelling content that informs shoppers makes her a leader in the Digital and Media space. Outside of the office, Francesca is pursuing her MBA at New York University where she plans to specialize in Digital Marketing and eCommerce.