As the Senior Director of Go-To-Market Marketing for HARMAN International, Elizabeth oversees consumer shopper and product marketing as well as direct-to-consumer marketing for automotive collaborations in North America. This leadership role spans eight globally-recognized consumer audio brands and close to 20 automotive branded audio partnerships.
Prior to her expansion into retail customer and consumer product marketing, Elizabeth was the head of automotive audio marketing for the Americas, Korea and Japan where she led marketing partnership growth and launched collaborations between AKG x Cadillac, Revel x Lincoln, B&O x Ford as well as several other world-class product launches with leading customers such as Toyota and Lexus. In addition to integrated partnership marketing, Elizabeth and her team worked hand-in-hand with the innovation engineering team within HARMAN to bring over 10 new audio products to life at the annual Consumer Electronics Show (CES), garnering several innovation awards over the past several years.
Before HARMAN, Elizabeth spent ten years in the automotive aftermarket division of Federal-Mogul Corporation (now a Tenneco company) overseeing the launch of several consumer automotive products across a portfolio of brands and earning a #1 market share position for brake pads. In addition to leading key product launches with retail customers such as AutoZone, O’Reilly Auto Parts and others in North America, she was responsible for the global expansion of key brands into strategic growth markets such as Mexico, Brazil, India, China and SE Asia.
Elizabeth received her BS in Finance from Hillsdale College, where she was a two-year captain of the women’s basketball team. Elizabeth and her family live in Huntington Woods, Michigan where she enjoys hiking, running and spending time with her spouse and two children.