Eli Aguilera - Brand Innovators

Eli Aguilera

SVP, Spirits, Beer, & More Divisions and Concierge Sales, Total Wine & More

Eli Aguilera is the SVP of Merchandising at Total Wine & More with strategic and P&L ownership for the Spirits, Beer, & More and Concierge divisions. Prior to Total Wine, Eli worked in store operations capacities at Wal-Mart and in brand management at Procter & Gamble and Anheuser Busch. He has worked on small brands to large brand producing Super Bowl commercials. He is a proud graduate of the University of Texas at El Paso and Georgetown University. He currently resides in Silver Spring, MD with his wife Jackie.