72andSunny Executive Creative Director Elaine Cox is an award-winning Copywriter with a Master’s Degree in Art Direction. She has a life-long passion for writing, in English, even though that’s not her first language.
She was recently honored by Adweek as one of the Most Inspiring Minds in Advertising, Media and Culture and led one of TikTok’s most inspiring campaigns. One of her monumental efforts was pioneering Let’s Get Consensual, a series of experiential, social, and digital initiatives that facilitated conversations around physical and sexual consent.
While Elaine’s body of work is extremely diverse, it all has one thing in common: connection. Whether that means using humor, emotion, or robot technology. The only thing she doesn’t like is doing the same thing more than once. Except when it comes to birth certificates. She has six of those.