Doug Martin - Brand Innovators

Doug Martin

Chief Brand and Disruptive Growth Officer, General Mills

As Chief Brand and Disruptive Growth Officer, Doug Martin plays a significant role in shaping people’s experience with General Mill’s portfolio of brands and is responsible for the future long-term growth of the company through corporate venture capabilities. This powerful combination of brand and growth enriches relevancy with existing consumers and unlocks new audiences through innovation.

With extensive experience building iconic brands, Doug’s talent is creating value by identifying and solving consumer problems with bold innovation. His deep business experience operationalizes brand experiences and creates disruptive innovation that spurs rapid growth. A generous leader, Doug’s style innately fosters a culture of inclusion and empowers teams to work autonomously while celebrating collaborative success. He also encourages a little discomfort, encouraging risk where the maximum potential is unlocked.

Since joining General Mills in 2006, Doug has held positions of increasing responsibility across the snacks, cereal, and dairy operating units. He recently served as president of the North America Dairy operating unit for brands like Yoplait and Liberté. Doug began his career in the retail clothing industry at Lord & Taylor, Salvatore Ferragamo, and Gap, Inc., where he led the emerging online business for Old Navy Men’s.  

Doug holds a BS in Economics from the Wharton School of the University of Pennsylvania and an MBA from the Anderson School at UCLA.