Denise Sakuma

Denise Sakuma is vice president of brands, marketing communications, and merchandising at The LYCRA Company. In this role, Sakuma is charged with increasing the value of The LYCRA Company’s portfolio of iconic brands, including the LYCRA®, COOLMAX®, and THERMOLITE® brands.  With years of experience in building brands, Sakuma leads the global brand marketing communication capabilities in retail merchandising, new product commercialization, sustainability, public relations, e-commerce, creative, and social media. She is also spearheading The LYCRA Company’s digital transformation, including the launch of new websites and innovative digital tools. Sakuma has worked at DUPONT, INVISTA, and The LYCRA Company in various roles, from sales and marketing to branding and communications. She was also responsible for licensing the LYCRA® brand into other categories, including the beauty industry. Sakuma has worked in different company offices, including the US, Switzerland, and Brazil, and is currently based in Barcelona, Spain. Sakuma earned a master’s degree in business administration from the University of Michigan in Ann Arbor and obtained her bachelor’s degree in business management from Fundação Getulio Vargas’s São Paulo School of Business Administration (FGV EAESP). She also has earned technical certifications in textiles from Serviço Nacional de Aprendizagem Industrial (SENAI), fashion from Universidade Paulista (UNIP), and marketing from Escola Superior de Propaganda e Marketing (ESPM).