David Spencer is the Manager of Emerging Media and Partnerships for General Motors. He leads Advanced TV strategy and Video testing initiatives across Chevrolet, Cadillac, GMC, and Buick. David manages strategy and process for Programmatic, Paid Social, and Paid Search for General Motors globally. He is also an active member of the Media Ratings Council and Mobile Marketing Association.
David Spencer
Manager, Emerging Media and Partnerships, General Motors