David Skena

Dave Skena is a marketing leader and performance-driven innovator with a proven track record for delivering disruptive ideas that directly drive business outcomes in market. As Chief Marketing Officer at Krispy Kreme North America, he leads innovation, marketing, digital/e-comm and the company’s Global Brand Council. In less than two years, Skena has flipped the script regarding traditional marketing putting a premium on insights- and creative-driven earned media strategies that consistently generate widespread coverage to drive the funnel top to bottom.