Chief Content Officer, Mindshare, NA
David Lang is an Emmy award-winning television producer who has brought his talents to the marketing world as Chief Content Officer at Mindshare, one of the world’s largest media agencies. Widely regarded as a pioneer in branded content, Lang currently oversees all creative development, production & execution, strategic marketing, partnerships, sponsorships and experiential in the entertainment marketing arena, as well as focusing on the creation of new economic models. He also chairs the GroupM Center of Excellence on Content.
Lang has won virtually every industry award, from Cannes and Effies to being honored as an Adweek Media All-Star, an Ad Age Media Maven, an Internationalist, Ad Age’s Entertainment A-List and “Content Innovator of the Year” by the Content Council.