Senior Director of Media Measurement, TechStyle Fashion Group
Daniel is the Sr. Director of Media Measurement at Techstyle Fashion Group; parent company to Fabletics, Savage X Fenty, JustFab, ShoeDazzle and FabKids. The Media Measurement team is responsible for the integrations, ingestion, and analyses which allow the Media team to make data driven buying decisions.
Previously Daniel served as the Director of Media Attribution at Ticketmaster, where he led the development of a cross channel data management and attribution platform. This system was used to steer media spend at Ticketmaster and its sister company LiveNation. Prior to that Daniel earned hands-on experience as a Data Scientist, developing media optimization and yield management models for agencies, vendors, and his own startups. Through his work to improve media efficiency, Daniel has driven +$250MM in incremental marketing budgets.
Daniel received a Bachelors in Mechanical Engineering and Bachelors in Studio Art from Bucknell University. He currently lives in Venice, CA, enjoys hiking, gummy bears, and is learning to kite board.