VP of Creative, New Engen
Cristin Ford is a brand strategist and creative leader with a background in ecommerce, startups and data-driven creative performance. At age nine, she was fired from her first position after a mediocre job cleaning up after her neighbor’s cat. Ever since that fateful day, she has gone the extra mile to add value to every project in her life. She attended Cornish College of the Arts in Seattle where she learned to think big, take risks and obsess over the details. After graduating Magna Cum Laude in Fine Arts, she worked for a local portrait studio and discovered the direct impact that hustling has on a business, as well as some killer photoshop skills. Cristin was an early employee at zulily and joined New Engen in 2017. Her creative wins in the last decade include sales-driving art direction, conversion-optimized web design, A/B tested brand development, and massive, insight-driven iterations in digital marketing.