Craig leads the, business development, strategic positioning and account management for Fathom’s private B2B/B2C events vertical. Responsible for creating strategies of growth and developing custom cinema event models, Craig helps clients maximize the use of Fathom’s nationwide and scalable network of movie theaters for proprietary messaging, both live and pre-recorded, projected on the big screen. Prior to Fathom Events, Craig spent many years in experiential staffing as well as affiliate marketing with both Comcast and TechTV.