Christine launched her career at Caesars Entertainment, best known for their pioneer loyalty program and as an early leader in Big Data customer service. Expanding on CRM experience, Christine joined the Vitamin Shoppe focusing on direct to consumer and CPG marketing for their then over 600+ retail stores and $100MM+ e-commerce business. Most recently, she has entered the world of fashion in 2016 when she joined Coach – now a part of larger Tapestry family & holding company of Kate Spade and Stuart Weitzman. At Coach Christine oversees digital strategy for North America with a focus on paid social media advertising.