Vice President, Brand Partnerships, StreamElements
Christina Grushkin is a 21 year veteran across the gaming space, starting on the agency side with OMD on the PlayStation account, driving and scaling brands across gaming titles for Future US, to helping establish Twitch in the early days as a premier destination for brands across categories. Currently as VP of Brand Partnerships with StreamElements, Christina leverages her years of experience to help brands navigate the landscape. Her passion in helping marketers ensure their voice remains authentic with viewers is what has driven success with companies like P&G, PepsiCo, Kraft, Firehouse Subs, and many more. Christina is a leading voice in driving conversation around Diversity in the gaming space, dedicating her time to build initiatives for creators, audience and brands to make sure everyone has a voice and feels part of the community. In her spare time she enjoys hanging with her two daughters, Etta and Adelaide, as well as her animals (Penny, Porter, Pumpkin, Poppy, Boba & Mochi) in Austin, TX.