Associate Director of Marketing – Condiments, The Kraft Heinz Company
Christian Badger is Associate Director of Marketing at Kraft Heinz. His current portfolio includes Heinz Ketchup, Grey Poupon, Kraft BBQ Sauce and more. He is an expert at channeling consumer insights into building brands with purpose. He led the total renovation of the Oscar Mayer Hot Dog business and introduced the Oscar Mayer Natural Cold Cuts brand, responding to consumers’ desire for fresher, less processed foods. He also launched a new Lunchables product line with an award-winning marketing campaign. Christian earned his MBA from Indiana University, Kelley School of Business and holds an undergraduate degree from the University of Missouri (where he was also the school mascot – Truman the Tiger).