Chris Elliott is the Director of End-to-End Connections and Media at The Coca-Cola Company, responsible for developing and executing the overall connections strategy, planning, and investment across the company’s Sparkling Flavors and Nutrition beverage portfolios in the US market. He leads a team dedicated to bringing these brands to life across a consumer’s experience journey while maximizing media investments to drive business impact. This includes defining where, when, and how the brands connect with consumers across relevant owned, earned, shared, and paid touchpoints.
Prior to his seven years at Coca-Cola, he held a variety of media planning roles at both WPP and IPG agencies. He has a passion for exploring and bringing to life new media innovations and technologies in the industry, paving a natural path into his current responsibility for creating bold brand experiences.