Chief Investment Officer, Empower
As Chief Investment Officer, Shaffner is responsible for all media investment and leads an investment team that has expanded to nearly half of the 200+ person, independent agency. Named Adweek’s 2020 Media All Star, Cathy helped lead Empower to the best year in the company’s 35-year history touting record breaking revenue and growth in 2019.
Cathy’s focus is on creating innovative deals on behalf of Empower’s clients and breaking down the walls between traditional and digital media to deliver data informed, platform agnostic video and audio investments. As a 26-year media veteran, Shaffner oversees all media partnerships and represents Empower’s expertise to clients.
Prior to the CIO role, Shaffner led marketing and media for many iconic brands including Ashley HomeStore, Meijer, Rust-Oleum, Sharpie, PaperMate and Expo.