Carrie Parker

Chief Marketing Officer, Brandwatch

Carrie Parker is Chief Marketing Officer of Brandwatch where she and her team lead Brandwatch’s global expansion and go-to-market innovation. Brandwatch is the world’s premier social suite, providing brands and agencies with the intelligence and technology to execute best-in-class social strategies. 

Carrie Parker has a 20+ year track record of building brands and scaling marketing operations at companies ranging from high-growth startups to global enterprises.

Carrie has held numerous leadership roles at American Express, Kantar, Valassis, and Cordial and is known as a dynamic leader with a passion for creatively driving demand in rapidly-evolving business landscapes.

Another passion of Carrie’s is to champion inclusivity and amplify diverse voices. Carrie previously served on the board of Marketing EDGE, a non-profit focused on building the next generation of diverse marketing leaders. She has also served as advisor for the UNC Introduction to Entrepreneurship program. 
Carrie earned her MBA from Columbia Business school and has a BS in Business Administration from the University of North Carolina.