Marketing Director, Empire Today
Cameron is a well-rounded marketing professional with over ten years of experience in brand management, lead generation, experiential, and affiliate marketing. Currently the Marketing Director for the iconic Empire Today carpet and flooring company, Cameron is directly responsible for all lead generation efforts, including conceptualizing and developing brand and product multi-channel campaigns, driving the growth of referral marketing programs, experiential marketing programs, as well as testing and recommending adjustments to overall spend and channel mix. In addition, Cameron oversees brand reputation management, national promotions, and contributes to the success of the affiliate marketing program. Cameron also helps ensure the execution of Empire’s mass media campaigns, including television, digital, and print campaigns, pushing the brand’s creative limits while adhering to established brand messaging standards.