Caitlin Dodd - Brand Innovators

Caitlin Dodd

Director, TheraBreath, Church & Dwight Co., Inc

Caitlin Dodd is a Director of Brand Management at Church & Dwight. She is responsible for what she lovingly refers to as “the smelly brands”: TheraBreath mouthwash (for bad breath), Arm & Hammer deodorant (for stinky pits), and Simply Saline nasal spray (for stuffy noses that can’t smell a darn thing!) 

Caitlin joined Church & Dwight 8 years ago and has assumed roles of increasing responsibility during her tenure. She played a pivotal role in the turnaround plan for Arm & Hammer Sensitive detergents, was instrumental in the repositioning of the Arm & Hammer Scent Booster business and led the redefined strategy on Spinbrush Kids toothbrushes. Her approach to innovative brand fundamentals and thinking outside the box drove significant double-digit growth in not only bottom-line revenues, but increased market share as well.

Caitlin is currently focused on leading the Arm & Hammer Simply Saline brand (the category leader for nasal hygiene sprays), the Arm & Hammer anti-perspirant and deodorant line (including the highly successful Essentials sub-brand, one of the highest-selling natural deodorants nationally), and the TheraBreath brand (the fastest-growing Alcohol-Free mouthwash brand nationally). Her team has developed incremental new products in their respective categories, enhanced marketing efficiency, and increased distribution to aid consumers in finding the solutions they seek, but as a leader she is always looking for future trends. She challenges her team to always put the consumer first and lead with authenticity.

Caitlin attributes the foundation of her passion in this space back to her high school marketing classes! She holds two degrees from Penn State; B.A. in Economics and B.A. in Advertising. Most of her career after undergrad was spent with Deloitte Consulting’s Strategy & Operations team, in the Federal practice. Ready to transition into brand management, Caitlin pursued an MBA from McCombs School of Business at The University of Texas at Austin.