Brittany Blanchard

Vice President of Account Services, Metric Theory

Brittany leads Metric Theory Client Services teams spanning Paid Search, Paid Social, and eCommerce service offerings, overseeing service delivery and client retention across a 90+ person team. Brittany coaches unit leaders in delivering on effective digital marketing strategies, ensuring client satisfaction, and developing talent.

Brittany has guided overall paid media strategy for several of Metric Theory’s largest clients, with an emphasis on B2B advertisers. She has established mastery in the nuances of paid media strategy for a complex journey from lead to closed-won revenue and the importance of sales and marketing alignment. With a background in economics and math, Brittany is passionate about the measurability of paid media efforts.