Combine an instinct for marketing innovation and an intuitive approach that brings out the best in teams, and you have Brad Hiranaga. As Chief Brand Officer (CBO) for North America at General Mills, Brad leads iconic brands like Cheerios, Nature Valley, Yoplait, Lucky Charms, and Annie’s to have a positive impact and create memorable brand experiences for people. In the role, he leads the Brand Experience organization by energizing talent to build differentiated brands in a remarkable and human way.
Brad Hiranaga
Chief Brand Officer, North America, General Mills