Senior Director of Marketing, Fathom Events
Bethany Claypool is Senior Director of Marketing at Fathom Events, building the leading event cinema company’s successful domestic and international marketing strategy over her decade-long career. With more than 15 years of experience as a marketing professional and executive, she has honed her expertise in the areas of sponsorship and partnership development, branding, product strategy, ad sales, media buying and business development. Prior to joining Fathom Events, Claypool worked at several large ad agencies, that had focuses in employer branding, strategy development and shopper marketing. Her work with clients included Fortune 500 companies including some of the largest entertainment, financial, technology, healthcare and CPG brands.