Head of Socal, Ogilvy
Benjamin Snyers has 20 years of experience in Digital Marketing with a strong focus on Social and Performance media.
Benjamin is partner at Social.Lab Inc - a company acquired by WPP - and currently leading their North America division. A community of 100+ social experts that partner with brands to unlock the business value of social in this new, more complex marketing world. The team brings together all the skills necessary to deliver best-in-class social - from audience-centric creation to data-driven distribution to creative built and optimized for the modern world. The team has implemented best-in-class social strategies and campaign execution for Top 500 clients, across various industries, such as Nestlé, Korean Air, IBM, UPS, Amex, Aetna, Showtime, Philips and more.
Previously, Benjamin was in Europe at the Social.Lab headquarters where he developed and managed Social.Lab’s Social Distribution department (comprised of 30 experts), developing strategy and buying campaigns on Facebook, Twitter, LinkedIn, YouTube, etc.–for more than 70 markets.
Before entering the advertising world, Benjamin worked for 4 years at a startup called Radionomy - recently acquired by the French Multinational group Vivendi. At Radionomy, Benjamin was in charge of digital marketing: search, newsletter, blog, forum, display and… Social. This is where he learned how to maximize the impact of digital channels with a very (very) tiny budget.
Benjamin is a Belgian living in NYC. He has a Masters in Communication and Advertising from IHECS in Brussels Belgium.